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Rita Barracha, 1987 (PT)

Omnichannel Experiences

I'm a Creative Strategist and Experience designer who looks for brands, services and products that want to combine creative and strategic thinking to connect with their audience and stand out in the market through innovative, meaningful and memorable experiences - both digital and analog.

Work

2020 - present
Creative Strategist & Experience Designer
Rita Barracha da Silva · Omnichannel experiences for brands, services and products (Zürich, CH)
2018 - 2020 / 2023 - 2024
Co-Founder & Experience Strategist
naut GmbH · Interactive installations that connect the physical reality with the digital world, experiences that intersect art, design, technology, scenography and emerging digital practices (Zürich, CH)
2017 - 2018
Experience Director
melt GmbH · Narrative Experience Design (Zürich, CH)
2013 - 2018
Creative Strategist & User Experience Lead
Liip AG · Digital Progress (Zürich, CH)
2012 - 2013
Multimedia Designer
Process Brand Evolution AG · Branding and Design Consultancy (Zürich, CH)
2011 - 2012
Interaction Designer & Researcher
YDreams · Augmented interactive installations, environmental sensing and mobile computing (Lisbon, PT)
2008 - 2009
Visual Designer
Museum of the Portuguese Presidency (Lisbon, PT)
Films on Art Jury
Temps d’Images Festival (Lisbon, PT)
2008
Photographer
Miguel Palma Studio (Lisbon, PT)
2006 - 2008
Co-Director, Co-Producer & Graphic Designer
MARTE Magazine No. 3 (Lisbon, PT)

Education

2020
Omnichannel Journeys and Customer Experience Course
Nielsen Norman Group · Virtual
2013
Usability Course
Nielsen Norman Group · London (UK)
2010 - 2012
Master New Media & Web
Social and Human Sciences · NOVA University of Lisbon (PT)
2009 - 2011
Master Multimedia Art
Fine Arts · University of Lisbon (PT)
2005 - 2009
Licentiate Multimedia Art
Fine Arts · University of Lisbon (PT)
2008
RED One Camera Course
CineCanarias (PT)
2007
Entertainment / Event Photography Course
Kabuki center (PT)

Awards

2018
German Design Award
Excellence Communications Design Web Winner, Liip AG / Freitag - Neo
2017
Best of Swiss Web Award (x6)
Creation Gold Award, Liip AG / Freitag - Neo
Business Silver Award, Liip AG / Freitag - Neo
Mobile Web Bronze Award, Liip AG / Freitag - Neo
Marketing Bronze Award, Liip AG / Freitag - Neo
Master Award Jury voting, Liip AG / Freitag - Neo
Usability Shortlist, Liip AG / Freitag - Neo
Public Affairs Bronze Award, Liip AG / Swiss Open Transport Data
2017
Swiss E-Commerce Award
evecommerce Spezialpreis, Liip AG / Freitag - Neo
2016
Best of Swiss Web Award (x3)
Innovation Silver Award, Liip AG / Open Government Data Portal
Public Affairs Bronze Award, Liip AG / Open Government Data Portal
Public Affairs Silver Award, Liip AG / WeCollector
2015
Google / NZZ
Sonderpreis VR-Hackday, Living Stories
2014
Best of Swiss Web Award
Public Affairs Silver Award with Opendata admin portal
2013
Red Dot Award
Communication Design Award, Process AG / Rappold Köhli
2012
Leonardo da Vinci Scholarship
Funded internship as a Multimedia Designer at Process AG (Zurich, CH)
2008
BPI Art and Multimedia Award
Publishing project: MARTE magazine nº 3 – “What do we talk about when we talk about performance”, ISSN 1646-1584
2007
Alfama Digital Photography Marathon
Best PhotoSet 2nd Prize, Org APPA